With his designs focusing on wearability rather than the bling, Frédéric Boucheron regarded jewellery as an extension of clothing and an expression of style.
This notion is conveyed in a campaign for Boucheron's Histoire de Style 2026 haute joaillerie, with each piece complementing a modern take on attire worn by women in his era.
Creative director Claire Choisne pays tribute to the avant-garde jeweller, who founded his eponymous maison in 1858, through four creations from this new collection titled Nom: Boucheron Prénom: Frédéric.
