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Jabari M. Evans, Assistant Professor of Race and Media, University of South Carolina

Drake’s beef with Kendrick Lamar isn’t nearly as important as his tiff with Tupac Shakur’s estate over using the dead rapper’s voice

Tupac Shakur Drake Kendrick Lamar Ghostwriter Spotify Bette Midler OpenAI TikTok Ford
Canadian rap artist Drake was forced to pull a diss track he had produced that used an AI-generated voice of Tupac Shakur. Prince Williams/Wireimage via Getty Images

In April 2023, a song titled “Heart on My Sleeve,” written and produced by a mysterious producer named Ghostwriter, went viral on TikTok and briefly became the most popular song on both YouTube and Spotify.

But just as quickly as “Heart on My Sleeve” took off, Spotify and YouTube removed it from their libraries. The producer and songwriter had used artificial intelligence to create vocals on the track that sounded like Drake and The Weeknd. Universal Music Group, which represents both artists, had threatened legal action.

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