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Drake had been 'dying for a challenge' before his Iceman Livestreams

Drake Iceman
Drake was ready for a 'challenge' before his Iceman Livestream series

Drake has admitted he was tired of the standard album rollout process and needed a "challenge".

Instead of the traditional method of dropping singles and music videos, Drake decided to launch a series of cinematic livestreams for his upcoming album, Iceman, blending music premieres with live-action storytelling and high-production visuals.

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