For months, Drake had been dropping hints about a possible partnership with the cryptocurrency betting platform Stake. Whether a picture of him playing an online game of roulette or a screenshot of his massive Super Bowl bet, the artist/actor made it clear he was at least a fan of the platform.
On Wednesday, more details were revealed as Drake officially announced on Instagram his partnership with Stake, calling it “inevitable.”
“Drake and Stake have come together,” he wrote in the caption, adding that he’ll be announcing an upcoming live event where he’ll play for real money that he plans to give away.
“Drake has been an active member of our global community for a few months now, so the next step and natural evolution in the relationship was for us to collaborate on a stream,” added Stake co-founder Ed Craven, per SBC Americas.
“We share the same love for crypto, gambling and community and are like-minded fans of the technology and culture at the forefront of this movement.”
Drake’s brand, which includes a following of 104 million people on Instagram, will bring a ton of exposure to Stake. It likely already has from just the images and videos he’s posted in the past, which always included the company’s logo somewhere.
.@Drake is just living the dream 😂 pic.twitter.com/IKtTwngY8i
— br_betting (@br_betting) February 3, 2022
Drake just put over $1.25M on the Rams and OBJ this weekend 👀
What do you think of @Drake’s bets? pic.twitter.com/Lxai8SWEbr
— br_betting (@br_betting) February 11, 2022
“Nothing sweeter than a repeater” – @Drake
Drake had over $200K on one roulette spin and called out the number that hit 😎 pic.twitter.com/8VCccNem3L
— br_betting (@br_betting) January 28, 2022