BBC One viewers were left horrified following Thursday's instalment of Dragons' Den.
Fans of the show who tuned into the latest episode found themselves 'gagging' after two hopeful entrepreneurs, Georgia and Eli, showcased their 'pooh product' called Wype.
The innovative serum turned normal dry toilet paper into eco-friendly wet wipes - and at first, the Dragons' appeared to be highly impressed by the product.
However, as the entrepreneurs went on to detail the background of their bright idea as they asked the Dragons' for a hefty £50,000 investment, viewers were left disgusted as the pair shared an unusual poo statistic.
Explaining the poo gel, Georgia shared: "Dry doesn't clean.
"You wouldn't clean your dishes with a dry wash cloth and certainly, if you had poo on your arm, you wouldn't be satisfied just wiping it with dry tissue."
Following her description of the product, business guru Stephen Jones said: "So, you guys said this gel helps you when you have poo on your arm. I'm a bit confused if I have been doing it wrong all these years.
In response, hopeful Georgia explained: "In some nationalities, it's acceptable to leave residue on their private parts."
Taking to Twitter to share their horror, Dragons' Den fans shared that they felt 'nauseous' after the segment.
"Who on earth leaves s**t residue on themselves after wiping their bums? That's SICK #DragonsDen ," one quipped.
"Feel literally nauseous after watching #DragonsDen. WTF!!! I was eating my dinner," another echoed.
"Gagging after that clip on Dragons' Den!!! As if people literally leave poo on themselves. No way would I invest in that," someone else shared.
A fourth mocked: "I can smell it from here. Hoping nobody backs this s**te."
"Hahahhaah the way Stephen Bartlett said it was a 'cracking' product. Man knows how to throw in a pun," another BBC One viewer joked.
Following their presentation, the hopeful business pro's found themselves disappointed when none of the five Dragons' decided to invest in their venture.
Although he appeared intrigued at the beginning of the presentation, social media superstar Stephen, 28, opted out of the investment as he felt it would be too difficult to make it a social media success.
"Great idea guys. But I just don't see this taking off. I'm out," the star declared.
Dragons Den continues next Thursday on BBC One.
