An ethical business providing a rental marketplace for children’s clothing is among the companies hoping to catch the eye of the Dragons on BBC’s Dragons’ Den.
In tonight’s episode (January 27th), there are emotional scenes as mum-of-two Charlotte Morley - founder of Thelittleloop - shares her passion and makes the case for her business, which describes itself as “the UK’s first shared wardrobe for kids”.
So what exactly is Thelittleloop - and how does it work?