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Birmingham Post
Birmingham Post
Business
Coreena Ford

Dragons' Den success Rheal Superfoods moves to new base as demand increases

Health firm Rheal Superfoods is expanding into a new North East base as demand for its powders and protein bars soars.

Sean Ali and Charlotte Bailey braved Dragons’ Den two years ago and sealed investment from two of the millionaire panellists, after telling how they established superfood blends firm Rheal to aid their own health struggles. Their blends aim to help support immunity, digestion, skin health, energy and focus, and can be added into smoothies, shakes, salads, yoghurts and drinks.

Instead of continuing with the Dragons’ Den deal, the pair secured £1m through a Seedrs crowdfunding campaign to help drive expansion. And last year set up a second operation in the US, splitting their time between Los Angeles and their South Shields home, after securing private investment from former TV Dragon Tej Lalvani.

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