Dragons’ Den success Rheal is set to launch in the US after securing more than £1m in investment through crowdfunding - and a private deal with a former TV dragon.
Sean Ali and Charlotte Bailey set the Den alight last year when they told how they created superfood blends firm Rheal, formerly known as SuperU, on the back of their own personal health struggles. After securing offers matching their investment request from all five millionaire Dragon, they negotiated a joint deal with Tej Lalvani and Peter Jones, but both parties later mutually walked away from the deal.
Instead, the South Shields couple launched a Seedrs crowdfunding campaign which topped £1m from an initial target of £550,000. Now the pair have revealed how they have moved to Los Angeles ahead of this month’s US launch for Rheal, which has seen sales rocket in the UK in the last year, leading to job creation and expansion of its main base in Gateshead.
