The founders of Dragons’ Den success Grow Sow Simple have told how a huge US contract is helping the firm reach £1m sales for the first time – before the deal with Sara Davies has even been completed.
Dan Robson braved the panel of millionaire Dragons last week to strike an £80,000 deal with crafting queen Sara Davies, founder of Crafter's Companion, after impressing her with the company’s themed seed boxes. Launched in 2014, Grow Sow Simple’s seed boxes have themes, such as pizza topper, herb garden and cocktail botanicals, and are aimed at families and beginner gardeners .
In lockdown, demand for the boxes bloomed, leading to a big supermarket deal with Asda and last year the firm had to move to a bigger base on the Tyne Tunnel Trading Estate in North Tyneside. Managing director Dan Robson, who runs the firm with his brother Joe, has revealed the company has already trebled its turnover in a year on the back of new deals, and that the Dragons’ Den appearance is delivering an even bigger boost.
