North East entrepreneur and Dragons' Den star Sara Davies has revealed how her company is investing £500,000 to boost her position as the ‘crafting queen’ of the UK.
Sara was 21 and studying at University of York when she founded papercraft business Crafter’s Companion, which she has grown the company into a £38m turnover global enterprise employing more than 220 people with the help of husband Simon. A lot of the Newton Aycliffe firm’s success has been built upon Sara’s regular appearances on hobby and shopping channels in the UK, US and Germany to promote products.
Now the entrepreneur – soon to appear as a judge on BBC wedding themed show, Master of Ceremonies – has discussed her business journey with pupils at a Tyneside school, while telling of her plans to be known as the ultimate ‘voice of authority’ on crafting. The Coundon-born Strictly star said Crafter’s Companion, which sells crafting tools and supplies across the UK and in countries around the globe, will invest £500,000 in technology to bolster her presence online.
