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Liverpool Echo
Liverpool Echo
National
Olivia Williams

Dragons' Den reject with 'product that could kill someone' now a global success

A swimming instructor who was rejected on Dragons' Den now sells his product across the globe.

Kevin Moseley, who is originally from Skelmersdale but now lives in Portugal, started his career in the swimming world by becoming an instructor. He first got the idea for his product SwimFin, a child's buoyancy aid shaped like a shark fin, when teaching children under his instruction.

Speaking to the ECHO, the 58-year-old said: "I created what at the time was called Sharky and I just got two old kickboards, put them together in the shape of a fin that I would tie to my back, disappear under the water and just have the tip of the fin breaking the surface. Kids were screaming hysterically. They loved it."

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