Trunki, the children's ride-on suitcase company famously rejected on Dragons' Den, is being sold after 16 years in a deal expected to be worth more than £12m. The Bristol-based business was established by Rob Law, who pitched for £100,000 on the BBC series in 2006 but was turned down.
In the years since, his business has gone on to sell five million suitcases and he has built a successful portfolio of travel gear - from kids’ scooters, neck pillows to swim bags and play trays - with turnover growing 68% to £6.4m in 2021.
Trunki, which also has a massive factory in Plymouth, has been acquired by Heroes - an ecommerce company that operates and scales maternity and baby brands. It was co-founded by brothers Alessio, Riccardo and Giancarlo Bruni in 2020 and includes 35 brands. The business employs some 120 staff across offices in London, Barcelona, Madrid, and Boulder, in the US.
