Dragons' Den welcomed London couple Will Moxham and Hilary Kennedy onto the show last Thursday - but their pitch infuriated BBC viewers when the business owners referenced budget-supermarket Lidl.
The couple were looking for investment from the Dragons for their vegan meal kit brand Planthood.
Will and Hilary's subscription-based service offers plant-based meal kits for £45 each but Dragon Touker Suleyman questioned why customers would consider paying so much for a kit when they could buy the ingredients themselves at "Lidl for £20".
