Viewers of BBC series Dragon's Den viewers have slammed two contestants for their response to a question about Lidl shoppers and their product.
Londoners Will Moxham and Hilary Kennedy pitched their brand Planthood to the panel. The subscription-based service offers plant-based meal kits for an eye-watering £45 a pop.
Dragon Touker Suleyman asked why they felt their customers would pay so much for a kit when they could get the ingredients at Lidl for £20 but the couple's response was not popular with viewers.
