BBC One viewers were left cringing following the latest instalment of Dragons' Den.
Touker Suleyman blasted fellow Dragon Stephen Bartlett for his 'lack of experience' as the pair got into a spat over two eager entrepreneur's business venture.
Hopeful business guru's, Georgia and Eli, showcased their 'pooh product' called Wype.
The innovative serum turned normal dry toilet paper into eco-friendly wet wipes - and at first, the Dragons' appeared to be highly impressed by the product.
Discussing their thoughts on the product, Stephen and Touker found themselves lock horns as the Touker blasted the 28-year-old over his lack of experience.
As the debate got more heated, Touker barked: "Never disagree with me! Because I've got a lot more experience than you.
To which an unfazed Stephen questioned: "In social media?"
Retaliating, furious Touker yelled: "What do you know about business?"
In response, Stephen clapped back: "What do I know about business Touker? I built a £300 million pound business at 28-years-old."
Taking to Twitter to share their reactions after the awkward spat, BBC viewers labelled the exchange as 'cringe'.
"Two grown men fighting over who knows more about business. Sounds like a normal day in the office to be fair," one fan quipped.
"Gosh, Touker is so threatened by Stephen, it's not even. That was soooooo cringe," another echoed.
"Dragons Den was well awks tonight. Stephen really rubs me up the wrong way! He's such a know-it-all," someone else complained.
Meanwhile, a fourth blasted: "Oh gosh the drama on Dragons' Den tonight is unmatchable. Stephen and Touker go away."
Thankfully, both businessmen were able to put the spat behind them as the episode went on.
Dragons Den continues next Thursday on BBC One.
