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Benzinga
Benzinga
Business
Akanksha Bakshi

DraftKings Stock Sinks Despite Major NBCUniversal Sports Advertising Partnership

DraftKings NBCUniversal NBC DKNG Nasdaq
Spokane,,Wa - usa,-,June,2020:,View,Of,Draftkings,App,On

DraftKings Inc. (NASDAQ:DKNG) announced Monday a multi-year advertising agreement with NBCUniversal, giving the sports betting company exclusive sponsorships and integrations across the network's sports coverage.

Despite the announcement, DraftKings' stock traded lower on Tuesday as investors weighed competitive pressures in the gaming sector.

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