If you’re an active social media user, perhaps you’ve noticed a surge in posts recently about paprika, reflective shaving glasses and castle hospitality in Transylvania. One hundred twenty-five years after its initial publication, Bram Stoker’s “Dracula” is having a resurgence.
The current popularity bump is thanks to an email newsletter called “Dracula Daily.” The original 1897 version of “Dracula” was told in epistolary format, meaning the novel’s plot is presented through journal entries, letters, newspaper articles and the like. Matt Kirkland hit on a simple idea: Release the novel “Dracula” by entry, by date. Subscribers to his Substack newsletter receive messages in their inboxes day by day as the vampire tale unfolds in real time. If there’s no action on that date, there’s no message sent.
