Dr. Seuss Enterprises, the private company that manages the work of the late Theodor Seuss Geisel, has been in talks with bankers to conduct valuation exercises following recent sales of other children's content companies, according to two sources familiar with its efforts.
Why it matters: Dr. Seuss Enterprises is one of the most prized collections of intellectual property in the world, and nearly every major Hollywood heavyweight is likely to show interest.
