For Dr Sam Bunting, who has built her practice around tackling confidence-rattling concerns like acne, rosacea and melasma, the modern skincare predicament is information overload — and, more often than not, product overload too.
After opening her Harley Street clinic in 2010, the cosmetic dermatologist began to see patients arrive with bags of expensive products and what she calls “London Skin”: irritable, bumpy, breakout-prone complexions often buried beneath long-wear make-up. As they regaled her with their complex routines, it was clear that the more they did to their faces, the worse their skin behaved. By contrast, Bunting’s answer has always been to pare things back: to establish the cause of the issue, dose active ingredients carefully and resist skincare trends.
