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Fortune
Fortune
Alexa Mikhail

Dr. Peter Attia's $7,500 a year biohacking attracted Silicon Valley. Now he's betting on the wealthy elite of New York City

(Credit: Gabriele Holtermann—Sipa USA/AP Images)

Dr. Peter Attia is growing his footprint in the multi-billion-dollar longevity market. 

This month, the longevity enthusiast announced that his Silicon Valley-based company, Biograph, has officially launched publicly and will open a second location in New York City this quarter. Alongside CEO and cofounder John Hering, who has reportedly donated large sums to Elon Musk’s startups per the Wall Street Journal, Attia is increasing his presence in the biohacking market for those looking to extend their lives. The market is a ripe place for Silicon Valley elites who are flocking to learn the lessons of living longer. “Think of it as the most advanced executive physical in the world focused on optimizing healthspan and lifespan,” the Biograph’s website reads, appealing to the success-focused leaders who have an eye on protecting more than their business ventures. 

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