
Meet Romeo Bingham, the star behind Dr Pepper's latest ad. After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. I'm pleased to report that dreams do come true, and now I can't get it out of my head.
Broadcast across the nation, Romeo's jingle was the centre of Dr Pepper's latest ad campaign for the Football Playoff National Championship. Based on the inspiring story alone, the ad deserves a place among the best adverts of all time, proving that viral marketing can be a huge win.