Historically, here in the U.S., drugs have been seen as a scourge to be dealt with by law enforcement, judges, and the prison industrial complex. Never in the puritanical mind have they been seen as misunderstood medicine, capable of treating mental illness that’s nearly as stigmatized as psychedelics themselves. For soap company Dr. Bronner’s, psychedelics are a movement and they’re putting their reputation — and their money — behind it.
Dr. Bronner’s Magic Soaps, the company known for their wordy labels promoting their waste-free production techniques and philosophical credos on faith in mankind and much (much!) more, have become a big financial backer of efforts to loosen government restrictions on currently illegal drugs, specifically psychedelics. The charge, printed on limited edition soap bottles, is led by founder Emanuel Heilbronner’s grandson David Bronner (interesting fact: The founder dropped the “heil” from his family name after the rise of Hitler.)
