“My ideas about sustainability formed well before I became a mother. But I think I’m a lot more conscious now than ever before,” says actor Dia Mirza, who recently announced a partnership with organic babywear brand Greendigo. One key principle I followed is to accept hand-me-downs. I actually call this process, paying it forward. A lot of the stuff that Avyaan uses has come from another friend of mine who had a baby much earlier than I did.
Also the brand ambassador, Dia says, “The first thing that really attracted me to the brand is that they have organic certification. It takes a very special kind of resilience to be able to do business in a clean, sustainable manner considering the world that we live in. So I’m very proud of the founders Barkha and Meghna Kishore, and I’m happy that I have the opportunity to empower them and to expand their voice and their reach.”
