
Industrial machinery company Generac Holdings Inc. (GNRC) in Waukesha, Wisc., designs, manufactures and sells power generation equipment, energy storage systems, and other power products. The company’s offerings include engines, alternators, batteries, and residential automatic standby generators.
GNRC has raised the prices of its standby generators over the past 15 to 18 months. The price rises have partly covered its increased logistics, labor, and raw materials costs. However, demand for the generators does not seem to have been dampened as the company saw higher-than-expected shipments of the home standby generators for the quarter ended March 31. GNRC is planning another price increase, effective June 1.