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Anushka Mukherji

Down 65% in 2025, Should You Buy the Dip in Krispy Kreme Stock?

Krispy Kreme DNUT United States

Popular donut chain Krispy Kreme (DNUT) snagged a seat at the meme stock table earlier this summer, popping more than 25% in a single trading day in mid-July.

The rally had little to do with business performance and everything to do with viral momentum, as retail traders on Reddit (RDDT) and X declared the stock’s ticker “simple, catchy, and instantly memeable.” That mix of internet buzz and nostalgia was enough to ignite a buying spree. As with many meme-stock surges, the move was powered more by crowd psychology than company fundamentals.

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