Down 10% From Highs, Should You Buy Apple Stock?

Apple (AAPL) is one of the most recognized companies globally, and anyone who bought Apple shares a decade back will not be regretting it now. The stock has gained roughly 1,000% in the last 10 years, thanks to its constant innovation to offer a diversified range of high-quality products to consumers. It has now become a household name, and consumers eagerly await the annual release of iPhones. 

However, lately, it appears the company is losing its steam by failing to provide any substantive upgrades to its products. The recent iPhone 15 launch did not please investors. However, the artificial intelligence (AI) rally has benefited tech stocks hugely this year. Apple’s stock is up 38% year-to-date, outperforming the 28% rise for the Nasdaq Composite ($NASX).