If you’ve been on the market for a new vehicle in the last 10 years or so, chances are high that you’ve watched at least one video by Doug DeMuro. DeMuro’s YouTube channel currently has more than 4.5 million subscribers and is one of the largest and most popular when it comes to new car reviews. Meanwhile, his automotive auction platform Cars & Bids has gathered more than $230 million in cars sold since 2020. The two business entities will be now combined into one single business after a huge $37 million investment.
