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The Economic Times

Double Tap Films takes 21 Hindi microdramas global with TikTok partnership

TikTok Pratilipi India Brazil Canada Japan

Pratilipi-owned microdrama studio Double Tap Films has signed a licensing agreement with TikTok to distribute 21 original Indian microdrama titles across the United States, Canada, Brazil and Japan, marking one of the first large-scale international distribution deals for Indian vertical-format content.

The agreement comes amid a rapid rise in India’s microdrama market, as short-form, mobile-first storytelling gains traction among younger audiences and regional language users.

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