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Creative Bloq
Creative Bloq
Technology
Joe Foley

Donald Trump's new US passport design makes institutional branding look like a personal hustle

US Patriot Passport showing Donald Trump .

Donald Trump has sold some tat in his time, from cringey NFTs to a 'golden' mobile phone that looked like something you might find going for a few dollars on Temu. So when he posted on social media about a new US passport design on Friday, it was initially hard to tell whether he was referring to an official state document or another hustle.

Containing an image of Trump with his fists on the Resolute Desk and now dubbed the Patriot Passport, it looked and sounded like another novelty, supposedly collectible Trump-branded trinket with no legal standing. But the White House confirmed on X shortly afterwards that it will be a real valid passport, with a design that appears to have no precedent anywhere.

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