Donal Og Cusack has described the Tailteann Cup as "a sort of Gaelic football Grand National for disappointed also rans".
The three-time All-Ireland winner hit out at the GAA and RTE last weekend over GAAGO, accusing them of "exploiting hurling".
Speaking on RTE's Morning Ireland on Friday, Cusack took aim at the Tailteann Cup, which kicks off this weekend.
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He said: "The microwave hurling championship gets a little chance to breathe this weekend. The GAA has two provincial football finals and the start of the Tailteann Cup, which if you haven't heard of it's a sort of Gaelic football Grand National for disappointed also rans."
Cusack then went on to urge listeners to "keep beating the hurling bodhran with no apologies".
He added: "This is hurling. This is 2,000 years of tradition handed down generation to generation. It's older than the Samurai, older than the soccer, the rugby, the Super Bowl. It's older than whatever you are having this morning.
"It's not just any sport. It's Skellig Michael, it's the Cliffs of Moher, it's the Giant's Causeway, it's Glendalough, it's the Book of Kells, but with better stories.
"It needs ring-fencing, proper finance and proper marketing. It needs protecting and preserving. As they say, you can't make soup out of promises and from lip service to streaming services, the game has had enough of promises."
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