‘Don’t worry, there will be subtitles!’ Ryan Reynolds’s big plan to bring Welsh TV to the masses

‘An alarming lack of Welsh content available for American viewing pleasure’ … Ryan Reynolds, who is launching S4C Welsh programmes on his US TV channel. Photograph: Steven Ferdman/Getty Images

Hats off to Ryan Reynolds. Not content with merely buying Wrexham football club with his mate, Rob McElhenney, taking it back to the football league, reviving a town and daring a community to dream once again, he has decided to take the Welsh language to the US. “As many have noted, there is an alarming lack of Welsh content available for American viewing pleasure,” Reynolds told PA. “That stops today. Well, actually Wednesdays.”

For a six-week period, Reynolds is curating six hours of Welsh-language content from S4C for his Maximum Effort channel, shown via Fubo, a US-based streamer with customers in the US, Canada and Spain.