Every SaaS company has either already built GenAI into its applications or is discussing it to keep up with the competition and provide additional value to its customers. As companies scramble to keep up with this new paradigm, what's left as an afterthought is how to actually build a profitable business model on the back of AI.
Monetization is a difficult problem. Modern SaaS companies are operating distributed, complex applications that are only becoming more complex with the rise of GenAI. But at the end of the day, if companies don't have a monetization plan, they will be "showing up to the gold rush without a shovel," according to Puneet Gupta, CEO and founder of AI monetization platform Amberflo.
