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Fortune
Fortune
Bob Fisher

Don’t listen to the gloomy headlines: A new generation of Bay Area innovators is about to soar

(Credit: LOREN ELLIOTT - AFP - Getty Images)

San Francisco thrives on uncharted ideas, the sort that know where the future is headed and get there first. It’s an epicenter of innovation, and, as a fourth-generation San Franciscan, it’s more than just a city to me. It is a place where my family raised my brothers and me. It is a place where I became a sports fan: I even went to the 1962 World Series and watched the Giants lose in Game 7. I cried. I also raised my family here. In fact, it took leaving the Bay Area for a few years to attend school and work on the East Coast to truly understand the lightning in a bottle I’d left behind.

The resilience, inclusivity, creativity, and innovation that pumps through the veins of this community are infectious. The environment breeds brilliance, of never-been-done ideas that go on to shape the rest of America. It’s no wonder so many iconic businesses began here–firms that, just like the Gap, became what they are thanks to San Francisco’s unique culture.

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