Once synonymous with backpackers earning their traveller stripes on the Khao San Road and families bundling in slightly tatty resorts on a very large island that we won’t name, the past few years have seen Thailand artfully deliver a post-pandemic rebrand as the luxury destination in Asia.
And it’s a campaign that continues to roll out oh-so-elegantly this winter peak season, as flames are stoked by trailers for the third series of the award-winning satire show The White Lotus, which will finally air from 25 February 2025. With a stellar cast, including Thailand’s own sweetheart, “Lisa” Lalisa Manoba, who despite rapping for a South Korean K-pop group, Blackpink, is actually Thai herself (a masterful bit of casting from Mike White). The Thai luxury hype will only grow from here on out.
