
William Omar Landrón Rivera struggled with his artist persona of Don Omar for years. Addictions to drugs, alcohol, and sex fed his demons and kept him going in and out of the stage, to the dismay of his fans and the music industry, which considered him one of the greatest reggaeton artists in history.
Two years ago, Don Omar emerged as a new man, in peace, in love and living in Orlando, focused on family and feeling ready to return to music. He started to release songs and eventually a new album, described by Billboard as "a collection that not only symbolizes his return but also showcases his evolution as an artist." The critics hailed it as a sign of his timeless music and power in the Latin urban scene.