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The Guardian - UK
The Guardian - UK
World
Angela Giuffrida in Rome

Domino’s retreats from Italy having failed to conquer the home of pizza

domino's pizza delivery rider on a motorbike
Domino's was hit by the pandemic, which forced traditional Italian pizzerias to adopt their own delivery services. Photograph: Toby Melville/Reuters

Domino’s Pizza has pulled out of the Italian market after failing in its mission to conquer the home of pizza.

The US fast food chain’s departure from Italy after seven years followed a period in which the business was badly hit by the coronavirus pandemic, which in turn forced traditional Italian pizzerias to adopt their own delivery services.

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