
For some time now, the question 'Is the It Girl over?' has sparked industry-wide debate. Yet, if modern media has taught us anything, it's that she's here to stay. From Carolyn Bessette-Kennedy's resurgence among Gen Z on TikTok to Paris Hilton and Nicole Richie reviving The Simple Life, love for the cool girl persona is as strong as ever - and the fashion industry agrees.
A recurring theme on the catwalk this season, last weekend designer Sinead Gorey brought a ‘day after’ mood to the London Fashion Week, sending models down the runway nonchalantly smoking and eating a crispy KFC chicken sandwich.