
Unless you’re a Hollywood colorist, video metadata isn’t a very fun topic of conversation to bring up at a party — and yet, metadata is what’s going to transform your next budget TV purchase into a screen that punches well above its sticker price. At least, that’s the pitch of the Dolby Vision 2 demo I got at CES 2026.
I was certainly a bit skeptical when it was first announced at IFA 2025. It wasn’t clear to me why we’d need a new name for the technology that has, for the better part of 10 years, delivered higher-level HDR performance. And I really wasn’t sure why we needed both a Dolby Vision 2 and a Dolby Vision 2 Max.