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TechRadar
TechRadar
Matt Bolton

‘Dolby Atmos in cars is not new anymore. It’s not outstanding’: Loewe is launching in-car audio from the team behind Mercedes’ iconic Burmester sound systems — and says it’s working with a ‘German’ car firm already

Loewe TechRadar Burmester Dolby
The Loewe logo on the side of a TV, and a Burmester in-car audio speaker.

Loewe, the German speaker and TV maker, has just announced that it's launching a new venture called Loewe Systems. According to the company, this is "a new Berlin-based company focused on developing fully integrated high-end audio and audiovisual solutions for automotive manufacturers, luxury residences, superyachts, recreational vehicles, and other premium mobility applications."

The new team consists of Managing Director Alexander Meisen, Director of Acoustics Ajan Hannemann, and Director of Automotive Engineering Robert Schletze. The team comes from a background of working on the Burmester audio systems in Mercedes-Benz cars, so has a strong in-car audio heritage.

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