Moving into a new home and hating the existing colour of the walls is more common than you might think. I don’t know about you but I’ve definitely been there – very recently, in fact, as I’m currently in the process of moving myself and I just took down the most hideous of wallpapers this past weekend. The next step? Painting – and this is where the concept of holding paint colour comes in.
In all honesty, the term ‘holding paint colour’ is not used by professionals – it’s a name we came up with at the Ideal Home office because it just makes sense. But the paint idea behind it is widely practised and recommended by pros. ‘In the trade, we might call it a “stopgap colour”,’ says Victoria Yardley, founder of eco paint brand Victory Colours.
