Not long ago, Saturday afternoons meant lunching with friends and browsing the high street for fun – fashion was a social ritual as much as a self-expression. Today, it remains a source of creativity and identity, but the industry itself is in crisis. Global production has spiralled far beyond demand, with fast fashion now operating at breakneck, near-instant speed.
The result? Ninety-two million tonnes of waste is generated annually, contributing to 10 per cent of global carbon emissions. In the UK alone, 350,000 tonnes of clothing end up in landfill each year.
