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Creative Bloq
Creative Bloq
Technology
Daniel Piper

Does the Toyota logo really contain a hidden message?

Toyota logo

Car logos are often among the most recognisable in the world, and Toyota's is no different. The three-oval design is, at first glance, pretty simple. But as social media likes to remind us every few months, there could be a little more to it than meets the eye.

Many famous logos contain hidden messages – we'll never forget the first time we saw the arrow inside the FedEx logo (currently top of our list of the best logos of all time). It seems the three ovals within Toyota's current logo, introduced in 1989, can spell out every letter of Toyota (with the help of a little creative highlighting). And once again social media users are declaring themselves "today years old" when realising the supposed secret.

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