Adoption is often portrayed as a beautiful, loving act. It enables people to become parents to a child who is given a second chance at being part of a loving family. And a birth mother is relieved of a burden she was either unprepared for, or unable to carry.
Mother and child are later reunited, and joy ensues, happy endings all round. A nice story, right? Yes it is, and one can see why telecommunications giant One NZ chose to capitalise on the redemptive power of these adoption tropes with its “Let’s Get Connected” advertising campaign.
