The haircare brand Olaplex has removed lilial from its popular No 3 Hair Perfector after the EU issued a ban on the ingredient. Lilial, also known as butylphenyl methylpropional, is a fragrance used in many cosmetics and household cleaning products. However, researchers found in a 2019 study that the fragrance compound “cannot be considered as safe,” as it proved to adversely affect reproductivity.
The ban on lilial caused concern on social media this week when consumers learned that the No 3 Hair Perfector contained the ingredient, with many swearing off the Olaplex brand altogether over fears that it might cause infertility issues.
