Trek has followed the trend of manufacturers unveiling new bikes and custom equipment at the Tour de France. The American brand and co-sponsor of Trek- Segafredo which has become Trek-Lid, unveiled a seriously eye-catching custom-painted iridescent Trek Madone for Danish star Mads Pederson ahead of the race's first stage in Bilbao.
The Tour de France usually sees teams and individual riders issued with special equipment and one-off bikes. Due to its position at the tip of the World Tour pyramid, the biggest bike race in the world presents an excellent shop window for teams, brands and manufacturers to release designs and equipment that stand out from the rest.
