I have always been skeptical of the economic deterministic view that you can reduce all human motivation to money. People are complicated and are motivated by many things, including ego, fear, love, status, etc. Economic motives are certainly part of the equation but I've never bought the idea that you can always explain everything if you just "follow the money."
Businesses, however, can usually be put in the "money is everything" category and many make the argument that that's how it should be, fiduciary duty and all that. There are certain wealthy actors who are motivated by both ideology and money. These are people who use their power and their businesses to advance personal causes while also chasing a profit. The right-wingers among them (the majority of the bunch) have the felicitous advantage of their ideology working to their economic imperative so no doubt some of their alleged ideals are simply in service of that goal.
