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InsideEVs
InsideEVs
Technology

Dodge's Dilemma: How To Sell An EV To Buyers Who Don't Want Them

Of all the car brands transitioning to an electrified future, Dodge may have the toughest road ahead. The American brand has become synonymous with absurdly powerful, gas-guzzling, V8-powered muscle cars that are proudly not efficient or economical. Its customer base isn’t exactly clamoring for greener cars or lower gas bills. And they certainly aren’t cheering on the looming demise of internal combustion. 

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