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Motor1
Motor1
Business
Anthony Alaniz

Dodge CEO: There's "a Market" for a Sub-$30,000 Halo Sports Car

The Charger Daytona might be Dodge's newest model, but it also exemplifies a problem with the brand—it currently lacks affordable cars. The Hornet, which starts at $33,180 for 2025, serves as the entry point into Dodge and will continue to do so for the foreseeable future. However, brand boss Matt McAlear recently said in an interview that he feels there's a "a market" for a sub-$30,000 halo sports car.

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