Back in November, Dodge announced that it would create a new position – Chief Donut Maker. It sounded too good to be true, but it’s part of the brand’s new Never Lift campaign that focuses promoting on its performance vehicles. Since then, we’ve seen Dodge revive its Direct Connection brand, but the company is now ready to find its Chief Donut Maker. Starting today, Dodge is accepting applications for the position through February 28. Enter here.
Dodge is asking people to submit a short video (max two minutes) that shows their charisma, creativity, and passion for cars and the brand. Dodge has enlisted champion wrestler Bill Goldberg to oversee the competition, which will be whittled down to the top 10 finalists. They will then compete in a series of eliminations that include racing a Dodge “horsepower heavyweight” until two contestants remain. The series will air like a reality TV show, with Dodge revealing its new Chief Donut Maker in the final episode that airs sometime this spring.
