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The Guardian - US
The Guardian - US
Entertainment
Adrian Horton

Documentary producers release new ethical AI guidelines for film-makers

A parent and a child sit next to each other and show each other their phone screens
A scene from Welcome to Chechnya, a documentary that used AI to disguise persecuted LGBTQ+ subjects in Russia. Photograph: Courtesy of HBO

Over a year after the dual Hollywood strikes put a spotlight on the industry’s adoption of AI, film-makers have often found themselves at a crossroads – how to use generative AI ethically, if at all? Where to draw the line on synthetic material? Documentary film-makers, in particular, have faced mounting concerns over “fake archival” materials such as AI-generated voices, photos or video.

As Hollywood continues to adopt artificial intelligence in production, a group of documentary producers have published a groundbreaking set of ethical guidelines to help producers, film-makers, studios, broadcasters and streamers address questions over use of the technology.

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