Over a year after the dual Hollywood strikes put a spotlight on the industry’s adoption of AI, film-makers have often found themselves at a crossroads – how to use generative AI ethically, if at all? Where to draw the line on synthetic material? Documentary film-makers, in particular, have faced mounting concerns over “fake archival” materials such as AI-generated voices, photos or video.
As Hollywood continues to adopt artificial intelligence in production, a group of documentary producers have published a groundbreaking set of ethical guidelines to help producers, film-makers, studios, broadcasters and streamers address questions over use of the technology.